Privacy Policy

AHG Hotels Ltd
Registered Office: Primelodge Hotel, Lowton Way, Hellaby, Rotherham, South Yorkshire, S66 8RY
Company Number: 17409273

Last updated: 8 October 2026

AHG Hotels Ltd is committed to protecting your privacy and ensuring that your personal information is handled responsibly and securely.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make an enquiry, book accommodation or interact with our services.

The key points of our policy are:

  • We will never sell your personal information or allow other companies to use it for their own marketing purposes.
  • We use cookies to improve website functionality and enhance your browsing experience.
  • We use website analytics to understand how visitors use our website and identify opportunities for improvement.
  • We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Acknowledgement and Acceptance of Terms

AHG Hotels Ltd is committed to protecting your privacy.

This Privacy Policy explains our practices regarding the collection, processing, storage and protection of personal information obtained through our website and associated services.

By using our website, you acknowledge that you have been provided with this Privacy Policy. Where consent is required for particular processing activities, we will request it separately.

For the purposes of applicable data protection legislation, AHG Hotels Ltd is the data controller responsible for personal information collected through this website.

2. Third-Party Websites and Services

Our website may contain links to external websites, including booking platforms, payment providers, suppliers and other third-party services.

These websites operate independently and may have their own privacy policies explaining how they collect and process personal information.

AHG Hotels Ltd is not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing the relevant privacy policies before submitting personal information or completing transactions with external providers.

3. Information We Collect and How We Use It

AHG Hotels Ltd may collect personal information directly from you, automatically through your use of our website, and through selected third-party service providers.

We only collect and process information where we have a lawful basis for doing so, including fulfilling contractual obligations, complying with legal requirements, pursuing legitimate business interests or obtaining your consent where required.

a. Web Server Logs

When you visit our website, certain technical information may be collected automatically to help us maintain website performance, security and functionality.

This information may include:

  • Your Internet Protocol (IP) address.
  • The type of browser and device you use.
  • The pages you visit on our website.
  • The number of links you click.
  • The approximate geographical location of your visit.
  • The date and time of your visit.
  • Your Internet service provider.
  • The website or search engine that referred you to our website.

We may also use third-party analytics services, such as Google Analytics, to understand website traffic, visitor behaviour and general website performance.

Where legally required, analytics technologies will only be activated after you have provided your consent.

b. Use of Cookies

Our website uses cookies to improve functionality, remember preferences and help us understand how visitors interact with our content.

A cookie is a small text file stored on your device when you visit a website. Cookies cannot run programmes or deliver viruses to your computer.

Cookies may be used to:

  • Remember website preferences and settings.
  • Improve navigation and website functionality.
  • Understand how visitors interact with our website.
  • Monitor website performance and identify improvements.
  • Support relevant advertising and marketing activities, where applicable and permitted.

We may use third-party cookies provided by services such as Google Analytics.

Where required by law, we will request your consent before placing non-essential cookies on your device. You can withdraw or change your consent through the cookie controls available on our website.

You can also manage or disable cookies through your browser settings. Please note that restricting certain cookies may affect website functionality.

We may share aggregated, non-identifiable website statistics with trusted service providers or business partners. We do not sell personally identifiable information to third parties.

c. Personal Information Provided by Users

When you contact AHG Hotels Ltd, make an enquiry, book accommodation or use our services, we may collect personal information necessary to process your request.

Depending on the nature of your interaction with us, this may include:

  • Your full name.
  • Your postal or billing address.
  • Your email address.
  • Your telephone number.
  • Booking and accommodation details.
  • Payment and transaction information.
  • Information relating to specific requirements or requests.
  • Other information you voluntarily provide when contacting us.

Where payment information is required, it may be processed securely by authorised third-party payment providers. We do not use payment information for purposes unrelated to your transaction unless permitted or required by law.

We use personal information to:

  • Process and manage accommodation bookings.
  • Respond to enquiries and customer service requests.
  • Provide the services you have requested.
  • Process payments and maintain transaction records.
  • Communicate important information about your booking or our services.
  • Improve our website, facilities and customer experience.
  • Comply with legal and regulatory obligations.
  • Send marketing communications where we have an appropriate lawful basis.

We may share relevant personal information with trusted service providers where necessary to deliver our services, including booking systems, payment processors, IT providers and professional advisers.

We may also disclose personal information where necessary to comply with legal obligations, respond to lawful requests, protect our rights or facilitate a legitimate business restructuring.

We will never sell your personal information or share your contact details with unrelated organisations for their own marketing purposes.

4. Use of Web Beacons and Email Tracking

Our marketing emails and other electronic communications may contain small tracking technologies, sometimes referred to as web beacons or tracking pixels.

These technologies may help us understand whether an email has been opened, whether links have been selected and how recipients interact with our communications.

Where these technologies involve the processing of personal information or require consent under applicable law, we will ensure the appropriate lawful basis or consent is in place.

Information collected through these technologies may be used to improve our communications and measure the effectiveness of marketing activities.

You can unsubscribe from marketing emails at any time using the unsubscribe link provided within our communications or by contacting us directly.

5. Accessing and Managing Your Personal Information

Under UK data protection legislation, you have certain rights regarding the personal information we hold about you.

Depending on the circumstances, these may include the right to:

  • Request access to your personal information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information.
  • Request restriction of certain processing activities.
  • Object to processing in certain circumstances.
  • Request the transfer of your information to another organisation.
  • Withdraw consent where processing is based on consent.

We will respond to requests in accordance with applicable data protection legislation.

To exercise any of these rights or request further information about the personal data we hold, please contact us using our contact form.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection matters.

Further information is available at www.ico.org.uk.

6. Data Security and Retention

AHG Hotels Ltd takes reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is restricted to authorised individuals and service providers who require it for legitimate business purposes.

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, meet contractual requirements, comply with legal obligations or resolve disputes.

Retention periods may vary depending on the nature of the information and the legal requirements that apply.

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place where required by applicable data protection legislation.

7. Changes to This Privacy Policy

AHG Hotels Ltd reserves the right to update this Privacy Policy periodically to reflect changes in our business operations, website functionality or legal obligations.

Where changes are made, the updated version will be published on this page, together with a revised date.

We encourage visitors to review this Privacy Policy periodically to remain informed about how we collect, use and protect personal information.

8. Contacting Us

If you have any questions about this Privacy Policy, how your personal information is processed or how to exercise your data protection rights, please contact us.

AHG Hotels Ltd
Registered Office: Primelodge Hotel, Lowton Way, Hellaby, Rotherham, South Yorkshire, S66 8RY
Company Number: 17409273